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Insights for modern finance teams.

Strategies, stories, and product updates from the Parker team.

Parker Secures over $200M in funding to Power the Future

Parker has secured over $200M in funding to help further its mission in transforming how digital businesses scale and financially operate.

September 24, 2025

Parker Raises $157mm in Total Funding to Build the Financial Hub for E-commerce

We’ve grown to support hundreds of brands — including large, fast-growing businesses. The ten largest brands using Parker do well over $1bn in combined revenue each year.

March 16, 2023

Letter to a Fundraising Founder

Building a great product, and raising money to fund the continued vision of that product, are two completely different sets of skills

April 9, 2024

Why Founders Need Recovery, Not Relaxation

As the co-founder of a fast-growing fintech (Parker), I’ve experienced my fair share of burnout. Like most ambitious people, I assumed being tired and overworked just came with the territory.

April 18, 2024

Goldilocks Conviction

What conviction really means

April 22, 2024

The Danger of the “Dream Mind” (and how to avoid it)

As a founder, it's dangerously easy to get caught up in the day-to-day grind of execution.

April 23, 2024

The Biggest Blindspot Sinking Ecommerce Businesses

You’re driving record sales this month, but do you really know if you’re profitable? Too many ecommerce founders are flying blind when it comes to their finances — and it’s causing them to crash and burn.

June 3, 2024

How Caraway Used Parker to 3X Ad-spend

“We’ve loved using Parker’s financing products. I consider it a core tool that effectively enables you to have an unlimited budget.”

June 27, 2024

How immi Leveraged Parker to Unlock Optimal Payment Terms

"With Parker, it's a set balance from day one. You know exactly how much you're getting – and if you want more, it's an open conversation with their team. That created more transparency for our accounting team and made our lives easier."

July 3, 2024

Our Debt Framework for Fast-Growing Ecommerce Brands

There are lots of ways to take on business debt. Parker’s risk team has narrowed it down to four main options, ordered from most to least desirable.

July 16, 2024

Cash Flow vs Profit: Why You Can Have Profit Without Money in the Bank

At Parker, one of the most common questions we hear from our customers is, "Why do I have so much profit on my P&L but no cash in the bank?" Every DTC founder faces this challenge eventually — managing the tension between profitability and cash flow.

July 16, 2024

The Value of Float: How to Unlock Capital to Scale Your Ecommerce Business

Rolling terms³, float, perma-float, cash conversion cycle — these concepts might not roll off the tongue. But they are an absolute game-changer when understood and applied correctly. I truly believe it's a "secret weapon" for ecommerce brands.

By Zach Cohen
July 22, 2024

Why We Built Parker Analytics

More than 5 years ago, Yacine and I started working on a profit analytics platform to solve our biggest hair-on-fire problem: understanding our profits. We abandoned it. We founded Parker. And now, as of early 2024, we’re launching a version of that original profit analytics platform we dreamt up so many years ago.

July 23, 2024

How To Choose The Right Banking Solution For Your E-Commerce Business (6 Things To Look For)

Many founders default to big names like Chase or Bank of America without much thought. While these institutions have their strengths, they're often not optimized for the unique needs of e-commerce businesses.

July 25, 2024

What the Perfect Ecommerce P&L looks Like

We've reviewed thousands of e-commerce P&Ls across a wide range of categories and business models. And while each company is unique, we've noticed a consistent pattern among the top performers.

July 26, 2024

The Finance Engine: The 5 Pillars for Running a Successful Business

Every business has a finance engine, and the good ones know exactly what theirs is and how to optimize it. Contrary to what you might think, getting a handle on your finance engine is often easier than perfecting other parts of your business—like your sales funnel.

August 14, 2024

What Kinds of Companies Get Funded for Credit?

In this article, we explain the 4 key components lenders assess when evaluating creditworthiness for an e-commerce business. But before diving into the details, let’s level set on why credit matters in the first place.

August 14, 2024

Parker Card: A Vital Tool for Scaling Ecommerce Businesses

In this article, we share the 4 main ways Parker help modern e-commerce businesses solve their biggest financial challenges.

By Mark Lupton
August 14, 2024

How Jason Wong Utilizes Parker to Extend their Cash Flow

“As a bootstrapped business, every dollar counts. We really see Parker as our partners in helping extend our runway.”

August 16, 2024

How Baseballism Accelerated Omnichannel Growth Using Parker

“You could be highly profitable from an income statement perspective, but you’ll run out of money if you don’t figure out your balance sheet and how to finance your working capital requirements. That pain point is exactly where Parker comes in.”

August 22, 2024

Carnivore Snax: How a DTC Startup 2X’d Revenue in 6 Months

Investing in manufacturing, and the partnership with Parker that supported them through that process, helped position Carnivore Snax to become a category leader.

August 22, 2024

How Obvi Extended Runway with Parker's True Rolling Terms

“Time and runway for your business create much more opportunity and freedom. These are fundamentally the biggest blessings you can give to any brand — and also to your own mental health as a founder. Parker enables exactly that.”

August 23, 2024

How Parker Helped Bala Bangles Finance a $75k Monthly Google Ad Budget to Fuel Growth

Bala launched on Kickstarter to fund an initial 3,000 units. Max and Natalie personally hauled 6,000 pounds of product (turns out weights are pretty heavy) to the post office to fulfill orders. This was only the start of their dedication to the brand.

August 23, 2024

Nick Shackleford on how Parker Improves Cash Conversion Cycles

"Parker enables breathing room and runway – you're quite literally buying time. From my lens in the eCommerce space, extended runway is the gold standard."

September 11, 2024

How Voli Wellness Turned Financial Data into Growth with Parker

Parker's analytics platform is now the first place I go every day to check my company's health. It enables me to ask the right questions and make data-driven choices for sustainable growth.

September 18, 2024

How Kushi Beauty Optimized Profit Margins and Ad Spend Using Parker's Analytics

Parker's analytics platform became Kushi Beauty's daily go-to for financial health checks. From mastering profit margins to optimizing ad spend, see how Parker enabled data-driven growth for this natural skincare brand.

October 11, 2024

Why E-commerce Businesses Should Aim For A Negative Cash Conversion Cycle

Optimize your DTC e-commerce cash flow with a negative cash conversion cycle. This article explains the concept, provides practical implementation tips, and shows how it can fuel your business growth.

October 17, 2024

How Waterdoctor Used Parker to Scale from $0 to 7-Figures in 12 Months

"While our revenue was growing rapidly, we were drowning in manual spreadsheets and cash flow constraints. Parker's analytics and rolling credit terms transformed how we operate—giving us both the visibility and capital needed to scale sustainably."

October 24, 2024

Parker Secures over $200M in funding to Power the Future

Parker has secured over $200M in funding to help further its mission in transforming how digital businesses scale and financially operate.

September 24, 2025

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Parker is a financial technology company, not a bank. Banking services provided by Piermont Bank, Member FDIC. The Parker Commercial Credit Mastercard® is issued by Patriot Bank N.A., Member FDIC, pursuant to license by Mastercard International Incorporated.